How to Construct a Strategic Topical Map for Local SEO

How to Construct a Strategic Topical Map for Local SEO

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In the digital marketing era, Local SEO is non-negotiable and a well-constructed topical map can exponentially boost its potential.

To begin with, let's define what a topical map is. Simply put, a topical map is a linked network of related topics or keywords that support SEO by structuring your website content more effectively.

A topical map works best when it caters directly to the common search phrases used by your target audience. By understanding these search phrases, topical clusters can be created around keywords which increase organic traffic.

So, how do you start? Keyword research is the first thing on the agenda. Identify high-volume, low-competition keywords related to your business or services using resources like Google Keyword Planner or SEMRush.

Following keyword research, create topic clusters around your primary keyword for each page. Every secondary keyword must be assigned its get more info own sub-topic, all interlinked to guide back to the main pillar content.

The advantages of using a topical map in a local SEO strategy are far-reaching. Because topical maps help search engine algorithms recognize the relevancy of your website content, it's more likely to increase your site's appearance in search result, thereby driving traffic.

All in all, with a well-planned topical map, you can substantially improve your local SEO and make your website significantly more accessible.

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